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Define What is Marketing

What Is Marketing? In plain and simple terms, marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products. That's it in a nutshell!

Marketing produces a win-win situation because:
  • Customers have a product that meets their needs and
  • Healthy profits are achieved for the company.
Focus on what the customer wants is essential to successful marketing efforts. This customer-orientation must also be balanced with the company's objective of maintaining a profitable volume of sales in order for the company to continue to do business. Marketing is a creative, ever-changing orchestration of all the activities needed to accomplish both these objectives.

Basic Small Business Marketing

Small Business Marketing Basics

To succeed, entrepreneurs must attract and retain a growing base of satisfied customers. Marketing programs, though widely varied, are all aimed at convincing people to try out or keep using particular products or services. Business owners should carefully plan their marketing strategies and performance to keep their market presence strong.

Marketing is based on the importance of customers to a business and has two important principles:

Small Business Customer Service

Small Business Customer Service

Companies of all sizes are realizing that their strongest selling point can sometimes boil down to treating customers as they would like to be treated - or better. "Consumers are beginning to feel that their needs haven't been met.

The growing significance of meeting / exceeding - customer demands for quality service has special implications for small businesses. It is in this arena that small companies can, in the least expensive way, set themselves apart from the competition.