Learn About Small Business Marketing

When you start a new business, you need to become visible and attractive to your target customers. What do you do to catch their attention? What do you need to tell them so they will want to try your product or service?

This list below will provide a some answers to all of your marketing questions.

The first two discuss product, price, promotions, place and the interplay and timing of these functions to help you know who your customers are and how to reach them effectively. The next five sessions focus on how you can improve your promotional and mass marketing efforts by choosing the right kind of media (such as direct mail, internet or print) and creating powerful promotions that will grab your customer’s attention. You will also learn how to evaluate your marketing programs.

The last focused on personal selling and business marketing. You will learn how to effectively approach and build long-term relationships with your business clients.

How you will benefit:

• Understand the importance of marketing in an entrepreneurial venture
• Acquire the basic marketing skills, tools and techniques on how to set your product apart from competition, price your product appropriately, create promotions and advertise your business

Apply tools of marketing research to know and understand your customers better

• Prepare a marketing plan
• Improve your marketing activities- direct mail letters, brochures, reply cards, involvement devices, and print ads
• Grow your business and acquire new accounts

About MARKETING - Brand Positioning: The Core to Business Marketing
How do you present your company, product and service so that customers see the benefits of doing business with you instead of with your competitors?

Marketing 101 - This workshop introduces the basics of marketing to small business owners, including developing a marketing strategy, market research and choosing the marketing mix for your business

Marketing Muscle: Stimulate Your Sales workshop covers marketing methods for small business owners, and includes marketing strategy, research, innovative marketing techniques, and branding.

How and Where to Get Financing - Learn about the different types of financing options you have, what to consider before you seek financing, how to approach a lender and  how lenders evaluate your loan application.  We also feature a panel of lenders from various financial institutions (microlenders, SBA, commercial bank, etc.) are also available to answer your questions.

Fundamentals of Website Design helps entrepreneurs discover the tools available and the knowledge you need to make your business succeed online. Attendees will learn about the 10 cardinal rules of professional web site design, how to market your web site to attract customers and solve the search engine puzzle: how a small biz really gets good rank and the fundamentals of selling products and services online.

Internet Marketing Essentials - The Internet Marketing Series workshop will provide participants with tools and tips to set up their online business, generate traffic on their website and harness the Internet to market their business.